IRIS SURVEYS THE COMMUNITY
Our guest speaker was Iris D'Souza who is a Market Research Consultant with Germane Insights. Why Germane? It stands for relevant, pertinent, appropriate, proper and fitting. The company's goal is to help clients understand their market and leverage their strengths. Germane Insights then design research tailored specifically to the needs of the business to help it achieve ultimate success.
Using her market research experience, Iris decided to develop a community survey because she was concerned about many issues that she believes are not being addressed. Some of these issues include erratic housing development, neighbourhood crime, crowded transport, traffic congestion, graffiti, insufficient local jobs, youth-related issues and many more. Her concerns are specifically based around her local neighbourhood of Point Cook but she says it is also very relevant in other areas of Wyndham.
Iris believes that the results of the survey will provide the following benefits:
- Identify and prioritize community needs.
- Provide local authorities with key information about the concerns of the constituents.
The survey will be able to help businesses to drive business growth by:
- Making decisions (e.g. advertising, expansion) with surety.
- Satisfying customers and retaining them.
Iris encouraged us to complete the community survey. Click here if you would like to participate.